News - CDP Institute

It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.

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Elon Musk has said that X/Twitter will charge new users a “small fee” for posting on the platform. This follows the roll-out of an annual $1 fee in New Zealand and the Philippines last year. Rather than another hare-brained scheme to add revenue, Musk said it’s an attempt to block bots.

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Yahoo Advertising is enabling improved targeting and measurement for advertisers across a range of CTV platforms including NBCUniversal, Paramount and Tubi. Yahoo ConnectID serves addressable environments. For non-addressable environments, Next-Gen Solutions treats known Yahoo ConnectID users as a panel audience to infer strategies for targeting and optimization.

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Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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Break out those disco tapes: media mix modeling is cool again. The latest entrant is FutureSight.online, which has just released a version aimed at mid-market brands with mid-market budgets. The advantage of the technique is it works without third-party cookies or any other individual-level data.

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A new record high for internet advertising revenue was reached in 2023: $225 billion, a 7.1% YoY increase according to a report compiled by PwC for the IAB. The big growth channels were retail media networks (16.3% YoY), video advertising (10.6%), with 42% of the growth generated by CTV/OTT, and audio advertising (18.9%). Search and display revenues remain high but show comparatively little growth.

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Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.

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Despite Adobe repeatedly stating that AI image generator Firefly was not trained on images scraped from the web, a report by Bloomberg states that some of the training data included AI-generated images from competitors like Midjourney. Adobe has said a relatively small amount of images from competitors — around 5% — was used. Given the amount of training data that must have been used, 5% is still a lot of images; and Adobe has millions of image assets of its own.

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The California Journalism Preservation Act (not yet in force) will require digital platforms to pay a “journalism usage fee” for linking to news stories. Google’s response: remove links to California news websites. Facebook has taken similar measures in several countries and a new report suggests that the result is memes taking over from hard news.

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The data of 7.5 million customers of BoAt, which bills itself India’s top audio and wearables brand, has been exposed and has surfaced on the dark web, according to Forbes. Leaked data includes personal information including names, addresses, customer IDs and email IDs and may expose customers to phishing, fraud, and identity theft.

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The US may have moved closer to a federal privacy bill with the newly fashioned American Privacy Rights Act (APRA). The bipartisan bill introduced by Washington State lawmakers, one a Democrat and the other a Republican, draws on US state privacy laws and on tenets of GDPR. It posits a private right of action for recourse against companies for non-deletion of data or not obtaining proper consent, a right for individuals to opt out of ads, and the right to prevent transfer or sale of their data.

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Ethiopia is another country moving ahead with federal privacy legislation. Its House of Representatives passed the Personal Data Protection Proclamation (PDPP) to safeguard the data of individuals and legislate data collection and processing. This is being done in tandem with plans to issue digital IDs to all categories of citizens, including refugees.

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