News - CDP Institute

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

CDPI Newsletter

Salesforce today announced the creation of a Zero Copy Partner Network, including database, data set, and implementation partners. The network will support Salesforce’s previously-announced Zero Copy initiative, which gives Salesforce products direct access to data stored outside of the Salesforce Data Cloud platform. There are some performance limits, so this supplements rather than replaces storing core elements within the Data Cloud itself.

CDPI Newsletter

HubSpot is bringing AI-powered text, image and audio to creation to Content Hub. It is also adding a tool, Content Remix, that can generate variations for different channels based on one original content asset. Service Hub gets two new AI-powered workspaces for customer service reps and customer success managers.

CDPI Newsletter

The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.

CDPI Newsletter

Flaws in Google’s Privacy Sandbox proposals could allow users’ anonymity to be compromised and permit tracking, says the U.K.’s Information Commissioner’s Office according to documents obtained by the Wall Street Journal. Among its responsibilities, the ICO is charged with protecting data privacy. The concerns have been shared with the Competition and Markets Authority which is already scrutinizing Google’s proposals from an antitrust perspective.

CDPI Newsletter

International supermarket chain Aldi says it is the first retailer to deploy cashier-free checkout in an existing, full-size store in the U.S. It is implementing Grabango (get it?) checkout-free technology in Aurora, Ill. This comes after Amazon dropped its Just Walk Out technology from large grocery stores, although it will continue to use it in smaller locations.

CDPI Newsletter

Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.

CDPI Newsletter

Behavioral data analytics platform Fullstory has introduced a new solution, Data Direct, to capture behavioral signals across web and mobile and channel them into destinations within the business’s data eco-system. The flow of structured behavioral data can, for example, be integrated into data warehouses, APIs and webhooks. Data Direct will be available within Fullstory or as a standalone solution.

CDPI Newsletter

The Japan FTC has found that Google placed unfair restrictions on Yahoo Japan when it altered a 2020 deal to allow Yahoo to use Google’s search engine advertising technology that linked ads to search keywords. Google has submitted a plan to resolve the dispute that the FTC has called “workable.” The FTC has said that Google’s unfair practices started ten years ago and continued for some seven years.

CDPI Newsletter

The European Data Protection Board (EDPB), in response to a request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA), issued an opinion against the so called “Pay or Ads” model that Meta and other big online platforms have used. The regulator concern is that by offering consumers only a binary choice, consumers are forced to opt in to services at a level of consent they don’t want and should be offered a free option of providing companies less or no personal data.

CDPI Privacy Newsletter

Gay dating app Grindr is facing a mass lawsuit from more than 650 UK users who say their highly sensitive data was shared, including HIV status and test results. The allegation is that the company made the information available to third parties for commercial use, a claim that Grindr is denying.

CDPI Privacy Newsletter

Nebraska is the sixteenth US state to pass a privacy law. It will take effect July 1, 2025 and provides consumers opt-out rights to protect against online ad targeting and grants universal rights for consumers to use opt-out tools on browsers, where companies they are dealing with honor similar signals from other states. The law is already being criticized for not requiring small businesses to comply and for having limited enforcement mechanisms.

CDPI Privacy Newsletter